Dramatic photo of a “successful” entrepreneur.

I’m sure you’ve seen the obligatory picture of “entrepreneurs” boarding the “private jet” to fly off to some imaginary amazing destination. They pose in deep thought as they gaze out the window with the aura of success. Add that to the Lambos, piles of cash and mansions and almost any budding entrepreneur would think of themselves as failures having not attained such heights.

Sure some might be real and for those who are… great for them! But in reality, most of it is simply fiction. Just over hyped, aspirational acting to lure wannabe entrepreneurs into thinking they have the answer to your dreams.

That’s right. The bathroom is right behind me. The unsuccessful entrepreneur? (This was before Covid-19)

I’m hear to tell you, that if you really want to succeed, much of the path will be a lot of hard work, countless hours, tons of doubt and lots of risk. It’s not first class seats or private jets. Oftentimes it’s the flight you can get and the seat that will get you there. As much as some people want to avoid it, the formula is simple. Do The Work.