I think creating your own content is key. Whether it’s writing articles, filming short videos for YouTube or creating infographs & micro content. The more you can add your own unique personal touch to your social media the better.
The story of David vs. Goliath is a well-worn metaphor of the “little guy” overcoming great odds to defeat a larger opponent. In my experience, however, this story is more than a source of inspiration.
Small firms can -- and do -- land large clients. So, if you're small, leverage your small wins and provide the customized service the big fish can't match. Some of my fellow entrepreneurs suffer from an inferiority complex.